Crypto artist Emily Yang, known online as pplpleasr, hasn’t given up on her plans to make blockchain-powered filmmaking happen.
Her streaming and crowdfunding startup Shibuya — which raised $6.9 million back in 2022 and counts a16z and Variant Fund among its investors — launched this week.
Shibuya is hosting five pilots as part of its “Season One” and will ultimately let viewers decide if they want to further fund those projects with fiat currency donations that go entirely to the filmmakers (and supporters get refunds if the target amounts aren’t reached).
While Shibuya’s site doesn’t mention crypto, it’s in the process of adding blockchain rails and features, a spokesperson told me in an email. Coinbase’s Base chain sponsored the Season One launch event.
“We built Shibuya to disrupt the traditional studio system and put power back into the hands of creators and fans,” Yang said. “With the launch of Season One, we’re spotlighting bold, original work and inviting fans to decide what comes next.”
Back in 2022, Shibuya released an animated short, White Rabbit, as a proof-of-concept for the platform. It raised $1.2 million in less than 30 minutes. Yang also sold “Producer Pass” NFTs for Cannes that year, with NFTs costing anywhere from $14,000 to $19,600 worth of ETH each.
The question: Are successes like that still possible three years later, now that the NFT bubble of that era has popped and Hollywood struggles forward, with filming in Los Angeles at historic lows?
Artwork for Shibuya’s five platformed projects
Some of Shibuya’s shorts up for funding are animated, while others are live action, with runtimes ranging from six to about 27 minutes per episode.
Ultrasound, from director Julian Lamadrid, is about a punk rock band in NYC. Every episode will be one shot (in Hollywood, that’s called a “oner”). Oners have been trending recently (like Adolescence on Netflix), and the choice makes sense here, too.
Diaboli, a creepy medieval animated series about demons, religion and family, is about seven minutes long and has a video game-like feel with its dramatic, dark aesthetic and great voice acting. This one is like an episode from Netflix’s Love, Death and Robots, and is also a good watch for Castlevania fans.
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